TITLE

Teen-agers turn heartthrobs for eager publishers

AUTHOR(S)
Freeman, Laurie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on strategies used by newspaper publishers in the U.S. in targeting teenage readers. Publishers, like Parade, are putting more resources behind teen and youth pages, with some issuing monthly tabloid-style supplements, and others preferring weekly or monthly broadsheet pages aimed directly at teens. Style differences are discernable as well, with nationally distributed papers such as Parade's React favoring an adult journalist-led staff, while others, such as the Minneapolis Star Tribune's Minnesota Youth News page and Charleston (West Virginia) Gazette's FlipSide supplement use teen writers and photographers working alongside adults. INSET: Sports and comics: Teens gravitate to entry point.
ACCESSION #
1850349

 

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