Teen-agers turn heartthrobs for eager publishers

Freeman, Laurie
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps8
Trade Publication
This article focuses on strategies used by newspaper publishers in the U.S. in targeting teenage readers. Publishers, like Parade, are putting more resources behind teen and youth pages, with some issuing monthly tabloid-style supplements, and others preferring weekly or monthly broadsheet pages aimed directly at teens. Style differences are discernable as well, with nationally distributed papers such as Parade's React favoring an adult journalist-led staff, while others, such as the Minneapolis Star Tribune's Minnesota Youth News page and Charleston (West Virginia) Gazette's FlipSide supplement use teen writers and photographers working alongside adults. INSET: Sports and comics: Teens gravitate to entry point.


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