TITLE

Battle for readers erupts north, south of Seattle

AUTHOR(S)
Sehr, Barbara
PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the competition among newspapers published in Seattle, Washington. As the Evening Times of The Seattle Times Co. becomes the Morning Times newspaper it will compete against the Seattle Post-Intelligencer currently owned by Hearst Corp. Washington Post Co.'s Everett Herald dominates fast-growing upscale Snohomish County to the north. While Tacoma News Tribune from McClatchy Co. claims all but 4% of newspaper readers in its primary market in working class Pierce County to the south.
ACCESSION #
1850346

 

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