Stand up for ad/edit wall

April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p28
Trade Publication
This article comments on the blurring distinction between editorial independence and advertising in the U.S. New media guru Esther Dyson used her acceptance speech at an awards luncheon in New York to call for the protection of editorial independence on the Internet. After all, she noted the Internet is a medium where consumers have to worry whether they are seeing the real results or a paid placement when using a search engine. Dyson's speech came on the same day the American Society of Magazine Editors' released guidelines to address gray areas custom publishing and single-sponsor issues. Advertisers increasingly demand more than just ad pages, and creative publishers sometimes blur the advertising/edit line in their quest for innovative ideas.


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