TITLE

Stand up for ad/edit wall

PUB. DATE
April 1999
SOURCE
Advertising Age;4/26/1999, Vol. 70 Issue 18, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article comments on the blurring distinction between editorial independence and advertising in the U.S. New media guru Esther Dyson used her acceptance speech at an awards luncheon in New York to call for the protection of editorial independence on the Internet. After all, she noted the Internet is a medium where consumers have to worry whether they are seeing the real results or a paid placement when using a search engine. Dyson's speech came on the same day the American Society of Magazine Editors' released guidelines to address gray areas custom publishing and single-sponsor issues. Advertisers increasingly demand more than just ad pages, and creative publishers sometimes blur the advertising/edit line in their quest for innovative ideas.
ACCESSION #
1850340

 

Related Articles

  • Esther Dyson. Pollock, Jennifer // Fast Company;Mar2006, Issue 103, p26 

    The article presents the view of Esther Dyson, editor of the technology newsletter "Release 1.0," on the impact of the Internet on businesses. The online world has eroded business' power. Web experience will be personalized and people will determine how they interact with their environment and...

  • BACKPAGE: What Would Madonna Do? Dumenco, Simon // Folio: The Magazine for Magazine Management;Aug2002, Vol. 31 Issue 7, p70 

    Narrates experience of submitting a manuscript for magazine publication in the U.S. Effect of the changes made by editors on the manuscript; Acknowledgment of editors on the overediting crisis; Factors essential in effective writing.

  • In and Beyond This Issue. Jeong-Yeou Chiu // Journal of Educational Media & Library Sciences;Winter2011, Vol. 49 Issue 2, p171 

    An introduction is presented in which the author discusses the process of editing and publishing the journal, including number of articles in the issue, management, and the academic interests of journal editors.

  • That's Editainment. Brady, John // Folio: The Magazine for Magazine Management;Jul2009, Vol. 38 Issue 7, p64 

    The article reflects on the issue of directing journals by celebrity editors. It is said that celebrity editors can be used to increase the awareness of a journal, and to generate more revenue. It is informed that sometimes an editor might become more important to the reader than the journal itself.

  • Summary Publication Statistics for 2006-2008.  // American Journal of Audiology;Dec2009, Vol. 18 Issue 2, p88 

    The article presents summary publication statistics for 2006 to 2008 including the rates of acceptance and rejection for manuscripts receiving a final decision during the period and the number of days from submission to decision in 2008.

  • Promotion of Real Understanding About the Internet Is not a Minor Achievement. Fewkes, Tim // Information Technologies & International Development;Spring/Summer2004, Vol. 1 Issue 3/4, p130 

    Discusses the role of the World Summit on the Information Society in Geneva, Switzerland in December 2003 in educating participants regarding the Internet. Participants who attended the event; Message reiterated by representative of business entities regarding the Internet; Defense of Esther...

  • Independent state. Harvey, Fiona // New Media Age;1/9/2003, p22 

    Profiles Esther Dyson, chairman and chief executive officer of EDventure Holdings. Career background; Contributions of Dyson in the Internet industy in Great Britain; Information on EDventure Holdings; Views of Dyson on the significance of Internet for children.

  • Breast enhancement for teeny-boppers?  // Media Report to Women;Summer2001, Vol. 29 Issue 3, p13 

    Focuses on the debate among editors and publishers of youths' magazines in the United States concerning a magazine advertisement that touts Bloussant Breast Enhancement Tablets. Highlights of the advertisement.

  • CORRECTIONS AND CLARIFICATIONS.  // B&T Weekly;6/22/2007, Vol. 57 Issue 2616, p12 

    The article offers information on how readers of "B&T" Australasia's Highest-Circulating Marketing, Advertising and Media Magazine may send in inquiries, corrections and clarifications to errors committed in some of its articles. To draw attention to the mistakes, readers may send an email to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics