WPP buy intensifies focus on consumer

Krol, Carol
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p25
Trade Publication
This article announces Kantar Group's acquisition of call-center company Center Partners to complete the circle of customer relationship management services offered by WPP Group to a variety of clients. Kantar is the information and consulting division of WPP, and Center Partners will be merged with the Winona Group, a Kantar company in Phoenix, Arizona, though Center Partners will retain its name and its Fort Collins, Colorado, base of operations. Center Partners CEO Richard Keith will report to Winona CEO Simon Chadwick. Terms of the deal were not disclosed, but Mr. Chadwick did say that the final amount payable to Center Partners in this cash transaction will depend on the future performance of the company. Winona Group's data mining and research expertise is expected to dovetail well with Center Partners' post-sale customer-case services to offer full customer relationship management support to clients.


Related Articles

  • WPP set to expand research arm in Asia. Blecken, David // Media: Asia's Media & Marketing Newspaper;10/16/2008, p2 

    The article reports on WPP Group PLC's plan to expand its research arm in Asia-Pacific, China and Taiwan in particular. The move is accordingly in effect to the company's successful acquisition of the research firm Taylor Nelson Sofres PLC (TNS). Meanwhile, report notes that the deal between the...

  • TNS chief exits following WPP acquisition. O'Flaherty, Kate // Marketing Week;10/30/2008, Vol. 31 Issue 44, p46 

    The article focuses on the corporate restructuring in Taylor Nelson Sofres PLC following the departure of chief executive David Lowden and its acquisition by WPP Group PLC. Pedro Ros, currently TNS managing director of global clients and sectors have been promoted to chief executive of TNS...

  • CommonHealth shutters Adient, restructures. Iskowitz, Marc // Medical Marketing & Media;Dec2007, Vol. 42 Issue 12, p12 

    The article reports on the closure of the CommonHealth's physician-focused agency Adient, with staff and accounts shifted to other units in the U.S. According to reports, the closure was part of the WPP Group PLC's CommonHealth restructuring moves in its consumer business. Also, it was noted...

  • WPP moves Bates' consumer accounts into new healthcare unit, Health@JWT. Arnold, Matthew // Medical Marketing & Media;Sep2003, Vol. 38 Issue 9, p8 

    Reports that WPP is merging Cordiant's Bates' consumer healthcare advertising into its J. Walter Thompson division in the United States. Terms of the deal; Benefits for both companies; Decision of WPP to leave the acquired network's professional healthcare unit just as it found it.

  • WPP acquires stakes in digital businesses.  // Campaign;6/21/2013, p11 

    The article reports on the acquisition of stakes in the microblogging platform Muzy and the YouTube global network Fullscreen by WPP Group PLC.

  • WPP is in a deal-making mood. McCarthy, Michael // Adweek Eastern Edition;9/15/1997, Vol. 38 Issue 37, p3 

    Reports on the merger and acquisition activities of London, England-based advertising agency WPP Group plc. Signing of letter of intent to acquire minority interest in IGM SA; Negotiations for the acquisition of London-based Dewe Rogerson Ltd., and Buchanan Communications Ltd.

  • WPP to merge G2 with Ogilvy Action. Kimberley, Sara // Campaign;3/1/2013, p1 

    The article reports on the plan of WPP to merge its integrated agency G2 with OgilvyAction.

  • WPP Makes Bid For Dunnhumby Unit.  // Checkout;Apr2015, Vol. 41 Issue 4, p12 

    The article reports that WPP, an advertising company, has offered a bid for retailer Tesco's customer service company, Dunnhumby.

  • J. Walter Thompson agrees to acquire majority stake in Cleartag.  // Gulf Marketing Review;11/25/2015, p1 

    The article reports on the acquisition of Cleartag, a regional full-service digital marketing agency, by WPP Group.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics