After turbulent ride, Goldberg bids Dell adieu

Johnson, Bradley; Cuneo, Alice Z.
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p24
Trade Publication
This article announces the resignation of Goldberg Moser O'Neill from the advertising account of Dell Computer Corp. after learning that the account was placed in review. The agency's resignation of the $70 million to $90 million Dell account ended an 11-year hitch -- the longest existing relationship between an advertising agency and a major computer maker. In March 1999 the agency, hot in pursuit of a recently established goal to raise its creative bar, presented what it considered a strong concept for Dell's Home & Small Business Group. Paul Bell, the division's general manager and a by-the-numbers former management consultant, ended the meeting with some news: The division's account was in review. The split really was no surprise. There had been reports of friction and rumors of review over the past year. Twice Dell passed over Goldberg for brand assignments.


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