Syndicators get 12% gains for top shows in upfront

Friedman, Wayne; Ross, Chuck
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p4
Trade Publication
This article states that television syndicators in the United States have started to sell programming to advertisers at an increase of eight to twelve percent for some top-rated shows, and five percent to seven percent for middle-level programs. Agency media buyers said 15% of the inventory already has been inked with buys from MacManus Group's MediaVest and Leo Burnett Co.'s Starcom USA -- two traditional early buyers of syndication -- as well as GM Mediaworks. King World Media Sales, Paramount Advertiser Sales, Columbia TriStar and Pearson Television have made deals, executives said. Media executives predicted that syndication could climb 10%, to more than $2.2 billion in the upfront selling period. For the current broadcast year, the Syndicated Network Television Association estimated sales at $2 billion.


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