Hot magazine 'Fast Company' being shopped

Kerwin, Ann Marie
April 1999
Advertising Age;4/26/1999, Vol. 70 Issue 18, p3
Trade Publication
This article states that officials of the magazine Fast Company are scouting for buyers. Mortimer Zuckerman and Fred Drasner are shopping the title to prospective buyers, including S.I. Newhouse Jr., chairman of Conde Nast Publications. A Fast Company spokeswoman would not comment about any specific conversation, but did acknowledge the title is often called by publishers interested in buying it. One executive close to Conde Nast said that Mr. Newhouse has seriously considered an offer. Another executive said Mr. Zuckerman is selectively entertaining bids or other options that would reduce his financial commitment in the 3-year-old magazine. Mr. Newhouse surprised the industry when he bought the technology title from Wired Ventures, separating it from the online business. Wired, once the darling of the techno-revolution, was struggling to define itself against a rash of new competitors when Mr. Newhouse purchased it. Since then, the title has undergone a redesign and editorial makeover to broaden its audience.


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