New Views on Web Strategy

Oliva, Ralph A.
May 2002
Marketing Management;May/Jun2002, Vol. 11 Issue 3, p42
Academic Journal
No abstract available.


Related Articles

  • Conversation with a Guru: Me. Price, Gary // Searcher;Oct99, Vol. 7 Issue 9, p56 

    Interviews Gary Price, a Webmaster. Web resources compiled, organized and maintained by Price; Tools and strategies used in locating new resources; Price's view of using the term site or Web site.

  • AOL's Solution: A Portal in a Storm. Levy, Steven // Newsweek;6/27/2005, Vol. 145 Issue 26, p16 

    Examines America Online's (AOL) new Web strategy. The collapse of AOL's business model; Comparison with Yahoo; Role of AOL's chief executive officer, Jon Miller; Overview of the strategy of AOL executives; Views of analysts; Outlook for the company.

  • ZIONS' BOLD NEW MISSION. Stock, Howard J. // Bank Investment Consultant;Jun2005, Vol. 13 Issue 6, p26 

    Looks into the business strategy of Zions Bancorp in the U.S. Launch of a new Web site to handle less-lucrative accounts and self-directed investors; Locations where the firm's operations are the strongest; Views of clients regarding the new Web site.

  • Should Brands Book a .Sucks or .Porn Domain? Heine, Christopher; Johnson, Lauren // Adweek;3/27/2015, p1 

    The article discusses the issue regarding use of the new .sucks and .porn Web domain options by brands. Topics include effect of using such web domains on corporations' public relations; the views of Kevin Purcer, director of digital strategy at advertising agency Erwin Penland, regarding...

  • Capitation laid bare and much more. Wilcox, Jan // New Zealand Doctor;9/6/2006, p32 

    The article reviews the Web site New Zealand Primary Health Care Strategy.

  • HOW ONE LIBRARY REINVENTED THE LEARNING SPACE. Tejedor, Andrea // Tech & Learning;Oct2014, Vol. 35 Issue 3, p46 

    The article presents the author's views on the strategies they used for changing the learning environment of the James I. O'Neill High School Library located in New York City. It includes amended rules, modifying the physical space by adding new bookshelves, upgraded virtual space and...

  • comparethemarket.com retains VCCP. Fernandez, Joe // Marketing Week;10/30/2008, Vol. 31 Issue 44, p69 

    The article reports that the web portal www.comparethemarket.com has retained the company VCCP to handle its advertising account. VCCP is now working out a new marketing strategy to build a brand name for the web portal. The company won the deal after a final competition against the advertising...

  • New On-line Services for Members in 2002. Calvert, Diane // Chartered Accountants Journal;Feb2002, Vol. 81 Issue 1, p28 

    Explains the membership benefits that will come out of the Institute of Chartered Accountants of New Zealand's Web development strategy. Strategy implementation; Key services under the strategy; Phases of the institute's Web strategy.

  • Website. Clothier, Sheryn // North & South;Jul2003, Issue 208, p31 

    Provides information on the Web site of the Auckland Art Gallery in New Zealand. Features of the Web site; Kinds of paintings that can be viewed in the site; Design of the Web site.

  • Tips FROM THE Trenches. Miller, Pat; Watson, Mandy // Library Sparks;Aug/Sep2014, Vol. 12 Issue 1, p6 

    The article highlights several strategies for librarians, including the best strategy on weeding books in the library's collection, web site resources on the best books to recommend and using the web site ViewPure when presenting videos to classes.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics