The press is on

Liebeck, Laura
September 2005
Progressive Grocer;9/15/2005, Vol. 84 Issue 13, p58
Trade Publication
This article focuses on factors that contributed to the increased wine sales for supermarkets in the U.S. in September 2005. The increase in sales of the grape in the grocery industry is being fueled by a variety of advances that have whetted consumers' taste and interest in the category, primarily new brands with funky names and colorful labels, and alternative packaging options such as screw caps and boxed wines that recognize consumers' active lifestyles and thirst for adventure.


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