TITLE

16. Tom Taylor

PUB. DATE
October 2005
SOURCE
Advertising Age;10/3/2005, Vol. 76 Issue 40, pS-8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the appointment of Tom Taylor as executive vice president of merchandising and marketing at Home Depot. The appointment of Taylor, 39, was touted as a move to bring to the role decades of insider experience, an executive steeped in the chain's merchandising and marketing strategies. The $73 billion Home Depot has failed to find the right positioning against faster-growing rival Lowe's. If even John Costello, Taylor's predecessor could only help Home Depot hold its ground, can Taylor come up with a repositioning distinctive enough to give the chain the edge it needs over Lowe's?
ACCESSION #
18486900

 

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