Vendors Fill in the Gaps for VOD Ads

Stump, Matt
October 2005
Multichannel News;10/3/2005, Vol. 26 Issue 41, p38
Focuses on the software developed by advertisers to generate advertising revenue from the application of video-on-demand (VOD) systems in the U.S. in 2005. Reason behind the collaboration of Atlas On Demand with SeaChange International Inc. and C-COR Inc.; Information on the AdPoint system offered by Tandberg Television to help programmers and operators create VOD advertising revenue streams; Background on the software provided by Concurrent Computer Corp.


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