TITLE

Do you know what your customers really want?

AUTHOR(S)
Jamison, Clifford
PUB. DATE
January 1999
SOURCE
Manager: British Journal of Administrative Management;Jan/Feb99, Issue 13, p24
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses techniques on determining customer satisfaction. Use of the gap model; Increasing importance of customer service; Ways to improve service delivery to customers.
ACCESSION #
1848043

 

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