Do you know what your customers really want?
- Customer Love. Bell, Chip // Executive Excellence;Nov2000, Vol. 17 Issue 11, p6
Focuses on the importance of doing business with a commitment to customer satisfaction in the United States. Attitudes and actions to attract and retain customers; Emphasis on customer services with personal touch and sensitivity; Impacts of personalized services on customer allegiance and loyalty.
- Best way to keep customers is by treating them very well. Smith // New Orleans CityBusiness (1994 to 2008);09/20/99, Vol. 20 Issue 13, p18
Presents a guide to keeping customers happy and satisfied. Recipe for exceptional customer service; Excellence of customer service at Stu Leonard's Dairy Store and the Blue Willow Inn in Georgia; Utilization of the Internet; Continuous improvement of all areas relating to customer service.
- Signs your customers are ready to dump you. // Supervisory Management;Aug94, Vol. 39 Issue 8, p4
Presents warning signs of the waning interest of customers on a company's services. Suggestions from James Miller, author of the book `The Corporate Couch,' which appeared in `Guidelines.'
- Keep them coming back. Lowenstein, Michael W. // Marketing Tools;May96, Vol. 3 Issue 3, p54
Contends that more and more organizations are redirecting their efforts toward optimizing customer loyalty and value. Five stages to a customer's life with any supplier; Goals of customer retention measurement; Important elements of customer retention research.
- How important are your customers? Dreyfack, Raymond // American Salesman;Oct93, Vol. 38 Issue 10, p26
Presents the results of a customer satisfaction survey requested by an unnamed Minneapolis food products distributor to explain customer fallout. Major factors cited; Customer-centered corporate philosophies; Guidelines for making the customer feel important.
- Friendly service may mean the difference between a sale, loss. Gitomer, Jeffrey // Business Press;11/06/98, Vol. 11 Issue 26, p15
Discusses the importance providing friendly service to customers. Financial benefits of offering friendly service; Ways to achieve customer satisfaction.
- Satisfied means mediocre. How satisfied are your clients? Gitomer, Jeffrey // Business Press;07/23/99, Vol. 12 Issue 13, p13
Provides measurement standards of customer satisfaction and customer loyalty. Author's view that satisfaction means mediocrity; Contrast between customer satisfaction and customer loyalty; Survey examples on how to personalize memorable business question; Technique of arriving at loyalty...
- Winning Streak. // NZ Marketing Magazine;Apr2003, Vol. 21 Issue 3, p4
Presents business issues faced by the Action Indoor Sports Marketing Group in managing its relationships with customers. Description of the customer relationship situation; Problems with customer satisfaction with the products of the company.
- Customer leverage. Britt, Frank F. // Progressive Grocer;Sep98, Vol. 77 Issue 9, p44
Explains the application of solution killer strategy to create total customer satisfaction by understanding the lifetime-customer value. Focus on achieving results for the customer; Notion of shedding traditional customer groups and product lines in order to focus in specific group; Pull-based...
- Here's how to get from 'satisfied' to 'sold' Gitomer, Jeffrey // Business Journal (Central New York);7/26/2002, Vol. 16 Issue 30, p7
Provides advice on improving customer satisfaction. Information on strategies to improve customer satisfaction; Tips on creating opportunities for order-positioning.