Effective Web sites proving a valuable marketing tool

Spinelli, Lisa
October 2005
Accounting Today;10/10/2005, Vol. 19 Issue 18, p22
Trade Publication
Deals with the growing importance of web sites as a marketing tool for companies in 2005. Design considerations for a web site; Suggestions for finding the right web designer or marketing firm; Tips on achieving an exceptional web site.


Related Articles

  • A Web Site Gets the Royal Treatment. DeFelice, Alexandra // CRM Magazine;Dec2005, Vol. 9 Issue 12, p42 

    The article discusses the integration of marketing, design and two-way communication in Princess Lodges' Web site. The rebuilding of the site was initiated by Portent Interactive by adjusting advertising campaigns as audience behavior changed. In a matter of year, bookings for Princess increased.

  • A Heuristic for Defining the Purpose of a Client's WWW Site. Cubbison, Laurie; Worley, Rebecca B. // Business Communication Quarterly;Dec97, Vol. 60 Issue 4, p95 

    This article looks at a set of questions to be used as heuristics when business students decide whether, and how, to develop a web site for a client. Students must first determine the purpose of the client's web site. If the client is a business with a particular product to sell, such as a...

  • Royal British Legion overhauls sites.  // New Media Age;11/6/2003, p5 

    Reports on the decision of the Royal British Legion to overhaul its family of Web sites, and launch two new Web sites as of November 2003. Architecture of the two sites.

  • Step-by-Step Guide to a Successful Web Page (Part 4). Murphy, Richard // School Librarian;Spring2003, Vol. 51 Issue 1, p14 

    Presents a step-by-step guide to a successful web page. Command that allows the inclusion of information defined by the tags; List of reference sites for free graphics; Transcript of computer commands for web page development.

  • Designing your Website. Donaldson, Sonya A. // Black Enterprise;Jan2001, Vol. 31 Issue 6, p47 

    Answers a question on creating and designing a Web site. Books that offer information about the creation of an online site; Online sites that provide information about a subject.

  • Bourne group in bid to boost e-bookings. Brown, Curtis // Precision Marketing;8/13/2004, Vol. 16 Issue 41, p5 

    Reports that Bourne Leisure Group has unveiled an updated booking process in its reconstructed website for travel brands Haven and British Holidays. Launch of a dual-branded website with a slicker reservation system; Benefits of the site to the company; Statement of Haven and British Holidays...

  • MANAGING WEB SITE COMPLEXITY: CONCEPTUALIZATION, MEASUREMENT, AND VALIDATION. Gupta, Reetika; Nadkarni, Sucheta // AMA Winter Educators' Conference Proceedings;2003, Vol. 14, p309 

    Recently, the issue of complexity in the context of web sites has generated considerable interest in the Internet marketing area (Bruner and Kumar 2000; Geissler et al 2001; Stevenson et al. 2000) and information systems research (Nielson 2000; Palmer 2002; Shneidermann 1998). Web site...

  • How to Convert Business on Your WEBSITE. Richards, Sally // Hospitality Upgrade;Summer2011, p182 

    The article offers tips on how to convert hotel business on ones website. It mentions that it is beneficial to use simple words in describing room types for clients to have a vivid idea of what they can expect. Another it is also important to minimize the number of clicks to booking to improve...

  • Updated Moncler Site Goes Live On The Web.  // WWD: Women's Wear Daily;9/16/2011, Vol. 202 Issue 58, p2 

    The article offers information on the update made on the Web site of fashion design firm Monclear. It mentions that the new online boutique launched by the company, which is optimized for iPad and operated by Yoox Group, is a step forward in the brands aim to push its retail reach. Remo Ruffin,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics