Snowplow demo secrets

Weber, Rick
September 2005
Trailer / Body Builders;Sep2005, Vol. 46 Issue 11, p22
Trade Publication
Focuses on the methods of displaying and selling snowplows used by several distributors in the U.S. Views of Tim Wallace, owner of Tim Wallace Snowplow Supply in Bollingbrook, Illinois, on displaying their products; Key components of Wallace's marketing strategy; Information on the strategy used by Lang's Corner Car Garage in Rye, New Hampshire to attract customers.


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