TITLE

The RDA of Rachael Ray

AUTHOR(S)
Ives, Nat; Kerwin, Ann Marie
PUB. DATE
September 2005
SOURCE
Advertising Age;9/26/2005, Vol. 76 Issue 39, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on "Every Day With Rachael Ray," a cooking magazine from the Reader's Digest Association which is scheduled to be released in the U.S. in October 2005. The magazine print run, once planned for around 600,000, will now reach 850,000, with a circulation guaranteed to advertisers of 350,000. The first issue will include marketers such as Lee Jeans, L'Oreal, General Motors and Michelob.
ACCESSION #
18446848

 

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