Disney Fine-Tunes Wireless Scheme

Marek, Sue
October 2005
Wireless Week;10/1/2005, Vol. 11 Issue 20, p34
Trade Publication
Reports on the plan of Walt Disney Company to offer wireless telephone service targeted at tweens and their parents in 2006. Importance of offering customized handsets for its target market; Reason behind the company's hesitation to enter the wireless market; Advantage of Disney's wireless offering over family plans of other wireless providers; Popularity of wireless content with family plan users.


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