Holes in the Walled Garden?

Marek, Sue
October 2005
Wireless Week;10/1/2005, Vol. 11 Issue 20, p6
Trade Publication
Reports on the growing number of U.S. wireless operators who move from walled garden structure to off-portal strategy. Operators who already allowed their third parties to sell content to consumers without having to be part of the operator's top deck; Growth of off portal movement in the U.S.; Reason behind the move of content companies to pursue content license deals and develop branded content. INSET: BREW's Off-Portal Promise.


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