McDonald's viral ad upsets food lobbyists

September 2005
Marketing Week;9/22/2005, Vol. 28 Issue 38, p18
Trade Publication
Reports on the objection of food lobbyists in Great Britain to McDonald's Corp.'s online video advertisement promoting a new range of its Toasted Deli Sandwiches. Concept of the advertisement; Creator of the campaign; Contention of food lobby group Sustain.


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