TITLE

McDonald's viral ad upsets food lobbyists

PUB. DATE
September 2005
SOURCE
Marketing Week;9/22/2005, Vol. 28 Issue 38, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the objection of food lobbyists in Great Britain to McDonald's Corp.'s online video advertisement promoting a new range of its Toasted Deli Sandwiches. Concept of the advertisement; Creator of the campaign; Contention of food lobby group Sustain.
ACCESSION #
18437581

 

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