What's With Wal-Mart TV?

Paskowski, Marianne
September 2005
Multichannel News;9/26/2005, Vol. 26 Issue 40, p72
Expresses views on a television-buying meeting for advertisers to be held by Wal-Mart in its headquarters in Bentonville, Arkansas in an effort to install promotional television monitors in its stores. Reasons behind the move; Criticisms against the move; Opportunities offered by television-buying to the company.


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