TITLE

What's With Wal-Mart TV?

AUTHOR(S)
Paskowski, Marianne
PUB. DATE
September 2005
SOURCE
Multichannel News;9/26/2005, Vol. 26 Issue 40, p72
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Expresses views on a television-buying meeting for advertisers to be held by Wal-Mart in its headquarters in Bentonville, Arkansas in an effort to install promotional television monitors in its stores. Reasons behind the move; Criticisms against the move; Opportunities offered by television-buying to the company.
ACCESSION #
18399642

 

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