Ad Dollars Continue Drift from TV

Moss, Linda
September 2005
Multichannel News;9/26/2005, Vol. 26 Issue 40, p14
Reports on the increase in the advertising spending in the nontraditional media compared in television cited in a panel discussion sponsored by the International Radio and Television Society Foundation in New York City in 2005. Impact of oil price increases on consumer confidence on advertising spending; Alternative mass media for advertisements; Percentage of MPG North America's clients that redirect their budgets to nontraditional advertising outlets.


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