TITLE

Ad Dollars Continue Drift from TV

AUTHOR(S)
Moss, Linda
PUB. DATE
September 2005
SOURCE
Multichannel News;9/26/2005, Vol. 26 Issue 40, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in the advertising spending in the nontraditional media compared in television cited in a panel discussion sponsored by the International Radio and Television Society Foundation in New York City in 2005. Impact of oil price increases on consumer confidence on advertising spending; Alternative mass media for advertisements; Percentage of MPG North America's clients that redirect their budgets to nontraditional advertising outlets.
ACCESSION #
18397530

 

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