TITLE

Character-building brings success

AUTHOR(S)
Fredrickson, Tom
PUB. DATE
September 2005
SOURCE
Crain's New York Business;9/19/2005, Vol. 21 Issue 38, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the comic book company Marvel Enterprises Inc., based in New York. Marvel's superheroes continue to attract millions of dollars in licensing fees. In 2003, the firm 20th Century Fox released "X2: X-Men United," which ranks 54th among top-grossing films. With its characters starring on the big screen and the covers of school notebooks, Marvel saw licensing revenues quadruple between 2002 and 2004. Earnings fell 18% last year, to $125 million, following a sixfold leap in the previous year. Now the company is trying to grab a bigger share of the profits generated by some of its 5,000 characters by producing films itself.
ACCESSION #
18395146

 

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