TITLE

Nissan circles back to a familiar style

AUTHOR(S)
Garfield, Bob
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p59
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reviews the advertising campaign for Nissan North America. Creation of the campaign by TBWA/Chiat/Day.
ACCESSION #
1838640

 

Related Articles

  • Altima alters dose. Halliday, Jean // Advertising Age;8/13/2001, Vol. 72 Issue 33, p8 

    The article reports that Nissan North America is set to launch an $8 million teaser campaign for its 2002 Altima sedan. The prelaunch advertising from Omnicom Group's TBWA/Chiat/Day employs a prescription label to show that the car is different in styling and performance compared to rivals such...

  • breaking: Altima.  // Advertising Age;9/3/2001, Vol. 72 Issue 36, p22 

    This section highlights the advertising campaign for the 2002 Altima automobile. Nissan North America launches several spots for the all-new 2002 Altima created by Omnicom Group's TBWA/Chiat/Day, arriving in October 2001 with the prescription theme the cure of for the common car.

  • Nissan turns to the art of the slow reveal to introduce Altima. WILLIAMS, STEPHEN // Advertising Age;4/2/2012, Vol. 83 Issue 14, p3 

    The article examines the marketing strategy of the automobile industry firm Nissan North America to introduce the 2013 model of its Nissan Altima automobile. The company's use of images and video recordings of various parts of the automobile in advertising created by the agency TBWA\Chiat\Day...

  • Nissan turns to the art of the slow reveal to introduce Altima. WILLIAMS, STEPHEN // Advertising Age;4/2/2012, Vol. 83 Issue 14, p3 

    The article examines the marketing strategy of the automobile industry firm Nissan North America to introduce the 2013 model of its Nissan Altima automobile. The company's use of images and video recordings of various parts of the automobile in advertising created by the agency TBWA\Chiat\Day...

  • Nissan ads use 'real people'. Geist, Laura Clark // Automotive News;2/15/1999, Vol. 73 Issue 5806, p3 

    Announces the release of Nissan North America Inc.'s advertising campaigns in April 1999. Target market; Product launchings; Feature of Nissan employees in the advertisement.

  • Nissan Takes High-Energy Ride. Hill, J. Dee // Adweek Southeast Edition;11/22/99, Vol. 20 Issue 47, p3 

    Reports on the November 1999 launch of the first major Spanish-language television advertising campaign of Nissan North America in the United States. Agency that handled the advertising campaign; Details on the television commercials for the campaign; Estimated budget for Nissan's Hispanic...

  • Nissan adopts urgent marketing message: We're fuel efficient. CHAPPELL, LINDSAY // Advertising Age;5/2/2011, Vol. 82 Issue 18, p6 

    The article examines an advertising campaign to be presented by the automobile industry firm Nissan North America, focusing on the campaign's theme stressing the low fuel consumption of Nissan automobiles.

  • Nissan rewards Latino agency with added business. Lombardo, C.L. // Automotive News;8/20/2001, Vol. 75 Issue 5944, p20 

    Reports the advertising campaign of Nissan North America to Hispanic markets in the United States. Decision of the company to expand the responsibilities of Ornelas & Associates; Capabilities of the agency to boosts sales of Nissan; Increase of advertising spending for Nissan.

  • Nissan fights fuzzy image with tech ads. Vellequette, Larry P. // Automotive News;12/10/2012, Vol. 87 Issue 6546, p20 

    The article reports on the marketing campaign launched by Nissan North America Inc. to rebrand itself as an innovation company in the U.S., while it refreshes five Nissan vehicles, the Altima, Sentra, Pathfinder, Rogue and Versa hatchback.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics