TITLE

Elizabeth Arden to don younger look via JWT

AUTHOR(S)
Cardona, Mercedes M.; Snyder, Beth; Krol, Carol
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p59
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that in 1999 Elizabeth Arden Co. will launch an advertising campaign created by its first outside agency, J. Walter Thompson USA (JWT). Amount being spent on global advertising; Comments from Peter England, Elizabeth Arden Co.'s president-chief executive officer; Testing the company is doing in regards to developing a relationship marketing program; Efforts of Elizabeth Arden Co. to redefine its presence in the cosmetic/skincare industry.
ACCESSION #
1838629

 

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