Elizabeth Arden to don younger look via JWT

Cardona, Mercedes M.; Snyder, Beth; Krol, Carol
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p59
Trade Publication
Reports that in 1999 Elizabeth Arden Co. will launch an advertising campaign created by its first outside agency, J. Walter Thompson USA (JWT). Amount being spent on global advertising; Comments from Peter England, Elizabeth Arden Co.'s president-chief executive officer; Testing the company is doing in regards to developing a relationship marketing program; Efforts of Elizabeth Arden Co. to redefine its presence in the cosmetic/skincare industry.


Related Articles

  • FOCUS ON DIAMOND.  // Advertising Age;9/2/1996, Vol. 67 Issue 36, p38 

    The article examines an advertising campaign created by J. Walter Thompson USA for the Diamond Information Center in the United States in 1996. Key issues discussed include a description of the key features of the campaign, its primary target markets and the creative credits for the advertising...

  • The Month: Advertising - Grand Ho Tram casino picks JWT.  // Campaign Asia-Pacific;Jan2014, p1 

    The article informs that Grand Ho Tram Strip, Vietnam's first international luxury casino resort, has selected advertising agency J. Walter Thompson USA Inc. as its agency of record following a three-way pitch as of January 2014. It mentions that the agency will create print, televions (TV) and...

  • Kenco Coffee vs gangs.  // Campaign;8/8/2014, p2 

    The article reports that snacks company Mondelez International's coffee brand Kenco has released an advertising (ad) campaign to train young Hondurans who are at risk of being into gangs as coffee farmers and the ad created by marketing communications brand JWT will be launched on August 18, 2014.

  • Citibank's int'l ad itinerary stretches over 44 nations. Petrecca, Laura; Fitzgerald, Kate // Advertising Age;7/15/1996, Vol. 67 Issue 29, p3 

    The article highlights the international advertising campaign of Citibank Corp. launched in 1996. The campaign will cover 44 countries. It features seven different financial products. This will be the first global fully integrated campaign that company has created for its retail business. The...

  • A new page in communications ads.  // Advertising Age;3/10/1997, Vol. 68 Issue 10, p48 

    The article focuses on the advertising campaign of U.S.-based paging equipment manufacturer PageNet Inc. for its new VoiceNow unit. The campaign begins in Texas and will expand nationally through 1997. The campaign created by J. Walter Thompson USA Inc. includes television, radio, print and...

  • NOVELL. Maddox, Kate // B to B;6/7/2004, Vol. 89 Issue 6, p22 

    This article focuses on the advertising campaign of Novell Inc. titled "We Speak Your Language," Goal of the campaign is to raise awareness of Novell brand, market positioning and products among C-level executives. Duration of campaign: January 2003-present Integrated elements: TV, print,...

  • Magali's a beauty, but she's no Noxzema Nordic goddess. Garfield, Bob // Advertising Age;11/27/1995, Vol. 66 Issue 48, p3 

    The article focuses on the advertising campaign created by J. Walter Thompson USA for Warner-Lambert Co.'s Schick Tracer FX shaver, featuring fashion model Magali. The advertising tagline about shaving irritation resulted to criticisms in addition to the hollow and distant audio track. There...

  • Kraft tastefully takes spot at family table. Garfield, Bob // Advertising Age;9/14/1998, Vol. 69 Issue 37, p67 

    Reviews the Kraft Foods television advertising campaign which was launched during the Fall of 1998. Creation of the campaign by J. Walter Thompson USA; Details of the advertisements.

  • Nothing (else) fits.  // Advertising Age;9/20/1999, Vol. 70 Issue 39, p65 

    This article presents information on the advertising campaign of Nabisco Biscuit Co. that focuses solely on its Ritz cracker brand. The advertisements were created by J. Walter Thompson USA in Chicago, Illinois. The tagline is "Nothing fits like a Ritz."


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics