Immunex/AHP effort touts 'Enbrel effect.'

Goetzl, David
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p58
Trade Publication
Reports that Immunex Corp. will launch a national print advertising campaign in May 1999 for its rheumatoid arthritis drug Enbrel. Where the advertising will be seen; Approval Enbrel received from the United States Food & Drug Administration in November 1998; Statistics on the sales of Enbrel through the first quarter of 1999.


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