TITLE

IRONMAN IS A LIFESTYLE BRAND

PUB. DATE
September 2005
SOURCE
SGB;Sep2005, Vol. 38 Issue 9, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the Ironman sporting goods brand. Background on the establishment of the Ironman triathlon competition; Partnership with Timex to develop innovative products utilizing the Ironman brand name; Importance of the relationship between Ironman and its product partners to its brand image enhancement.
ACCESSION #
18380056

 

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