The Main Event

Griffin, Cara
September 2005
SGB;Sep2005, Vol. 38 Issue 9, p22
Trade Publication
Focuses on the evolution of action sports brand marketing and its impact on the industry. Role of X Games extreme sports events in the evolution marketing in action sports according to Issa Sawabini, a partner at youth marketing firm Fuse; Influence of action sports films on the growth of the industry; Increase in the offer of exclusive and limited edition product; Corporate sponsorship of events. INSET: FIVE CRUCIAL MARKETING KEYS.


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