TITLE

The Main Event

AUTHOR(S)
Griffin, Cara
PUB. DATE
September 2005
SOURCE
SGB;Sep2005, Vol. 38 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the evolution of action sports brand marketing and its impact on the industry. Role of X Games extreme sports events in the evolution marketing in action sports according to Issa Sawabini, a partner at youth marketing firm Fuse; Influence of action sports films on the growth of the industry; Increase in the offer of exclusive and limited edition product; Corporate sponsorship of events. INSET: FIVE CRUCIAL MARKETING KEYS.
ACCESSION #
18380048

 

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