Adidas and Reebok Join Forces

Carr, Bob
September 2005
SGB;Sep2005, Vol. 38 Issue 9, p19
Trade Publication
Focuses on the implication of the acquisition of Reebok by Adidas-Salomon AG. Expected return to be generated by the transaction; Information on the multi-brand strategy of Adidas in the 1980s; Factor that led to the success of Nike.


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