TITLE

Adidas and Reebok Join Forces

AUTHOR(S)
Carr, Bob
PUB. DATE
September 2005
SOURCE
SGB;Sep2005, Vol. 38 Issue 9, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implication of the acquisition of Reebok by Adidas-Salomon AG. Expected return to be generated by the transaction; Information on the multi-brand strategy of Adidas in the 1980s; Factor that led to the success of Nike.
ACCESSION #
18380044

 

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