The BIG DEAL
- Adidas jumps for the title. Turner, Catherine // Marketing Week;8/11/2005, Vol. 28 Issue 32, p22
Explores the efforts of Adidas Corp. to compete with Nike Inc. for the global leadership in the sports goods market. Adidas' acquisition of Reebok International Ltd.; Performance of Adidas in the U.S. market; Repositioning of the company's brands; Marketing strategy of the company.
- adidas to Buy Reebok. Freifeld, Lorri // License!;Sep2005, Vol. 8 Issue 8, p52
Reports that German sporting goods company Adidas-Salomon AG has bought Reebok International Ltd. Total amount of combined sales; Significance of the purchase to Adidas; Statement of Adidas CEO Herbert Halner on the management plans for the two businesses.
- Adidas unveils details of American strategy. // Marketing Week;4/13/2006, Vol. 29 Issue 15, p6
The article reports on the marketing strategy of Adidas Corp. after its acquisition of Reebok International Ltd. in the U.S. The Adidas brand will replace Reebok as the uniform provider for the National Basketball Association. CEO Herbert Hainer said that the deal will immediately scatter the...
- Mergers, Olympics and More. Kletter, Melanie // WWD: Women's Wear Daily;12/8/2005, Vol. 190 Issue 121, p16
The article reports on the pending merger between Adidas and Reebok as of December 2005. Some analysts believe the deal will not yield positive results. The impact of the deal on the industry is uncertain as Adidas aggressively seeks to build its U.S. business in an attempt to over take chief...
- Adidas and Reebok Join Forces. Carr, Bob // SGB;Sep2005, Vol. 38 Issue 9, p19
Focuses on the implication of the acquisition of Reebok by Adidas-Salomon AG. Expected return to be generated by the transaction; Information on the multi-brand strategy of Adidas in the 1980s; Factor that led to the success of Nike.
- Action in Active. Kletter, Melanie // WWD: Women's Wear Daily;Jul2006 WWD100, p41
The article features the top ten activewear brands popular among women in the U.S. The activewear category had a big year, capped by the acquisition of Reebok International by the Adidas Group. The deal combined the second- and third-largest brands in the industry and created a challenge for...
- Adidas' Reebok purchase gives it extra muscle in China. Cheng, Andria // Indianapolis Business Journal;8/29/2005, Vol. 26 Issue 25, p26A
Focuses on the impact of Adidas Corp.'s purchase of Reebok International Ltd. on its operations in China. Goal of gaining a larger share of the Chinese market dominated by Nike Inc.; Details of the company's operations in the country; Annual footwear and apparel spending by the urban wealthy in...
- How to take on someone much bigger than you. Duguid, Sid // Media: Asia's Media & Marketing Newspaper;8/26/2005, p20
Presents information on issues related to the acquisition of Reebok International Ltd. by Adidas Corp. Information that Adidas acquired Reebok to make it more competitive against the global leader Nike Inc.; Report on the amount spent by Nike, Adidas and Reebok on advertising last year; Opinion...
- Sporting Goods' High Scorers. Sowinski, Lara L. // World Trade;Nov2003, Vol. 16 Issue 11, p42
Presents a chart of the performance of companies in the sporting goods industry ranked by sales. Nike Inc.; Adidas-Salomon AG; Reebok International Ltd.; Brunswick Corporation.