Ryan, Thomas J.
September 2005
SGB;Sep2005, Vol. 38 Issue 9, p14
Trade Publication
Presents views on the plan of Adidas to purchase Reebok. Paul Swangard, managing director of Warsaw Sports Marketing Center, on the potential response of Nike to the purchase; Richard Heckmann, chairman and CEO of K2 Inc., on the implication of the deal on the sporting goods industry; Robby Ohmes, analyst at Banc of America Securities, on the role of Adidas in improving the market positioning of Reebok. INSET: EXECUTIVE SHUFFLE AT TEVA AND ROYAL ROBBINS.


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