Love Them or Leave Them?

Ryan, Thomas J.
September 2005
SGB;Sep2005, Vol. 38 Issue 9, p10
Trade Publication
Focuses on the factors that contribute to the decline in the number of buyers who attend trade shows related to the sporting goods industry in the U.S. Influence of the consolidation activities within the industry on the decline; Benefits of trade shows according to Oscar Davila, president of Cal Sports in San Diego, California; Efforts of the industry to improve trade show experience.


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