TITLE

Friendly's jumps into soft-serve ice cream race

AUTHOR(S)
Goetzl, David
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the creation of a soft-serve ice cream desert by Friendly's restaurants that will be advertised in competition with McDonald's Corp. and International Dairy Queen's soft serve ice cream deserts. Creation of Friendly's advertising by Berry Brown.
ACCESSION #
1837545

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics