TITLE

Women's site iVillage woos busy female fitness buffs

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section pS26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the deal developed by iVillage and Netpulse Communications which will lead to Internet advertising being seen in computer screens attached to fitness equipment at gyms. Number of gyms, in the United States, which will have the technology; How the advertising will be targeted towards women.
ACCESSION #
1837491

 

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