January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p46
Trade Publication
Presents an update on the advertising industry in the U.S., as of January 10, 2000. Introduction of a marketing campaign by H&R Block Inc.; Amount to be spent by Warner Bros. Inc. on advertising and promotional campaign for "Pokemon: The First Movie"; Appointment of David Fowler at Ogilvy & Mather Ltd. in New York City; Plan of J.C. Penney Co. Inc. to announce a short list for its advertising account.


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