TITLE

F.Y.I

PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on the advertising industry in the U.S., as of January 10, 2000. Introduction of a marketing campaign by H&R Block Inc.; Amount to be spent by Warner Bros. Inc. on advertising and promotional campaign for "Pokemon: The First Movie"; Appointment of David Fowler at Ogilvy & Mather Ltd. in New York City; Plan of J.C. Penney Co. Inc. to announce a short list for its advertising account.
ACCESSION #
18372770

 

Related Articles

  • Synch-ronicity. Ben-Yehuda, Ayala // Billboard;3/15/2008, Vol. 120 Issue 11, p16 

    The article looks at Latin music publishers' use of advertising campaigns to sell music. Warner/Chappell's office in Mexico is working with Nestlé's Nido 1+ powdered milk using the song "Cuando Estamos Juntos" which was written by Aureo Baqueiro. They've also put Franco de Vita's "Contra...

  • WB dresses for fight. Graser, Marc // Daily Variety;3/22/2010, Vol. 306 Issue 55, p1 

    The article reports on the partnership of Warner Bros. and JC Penney for the launching of Supergirl as a lifestyle brand, which will target 8- to 12-year-old girls.

  • Penney Holds Latino Review. Krajewski, Steve // Adweek Southeast Edition;10/19/98, Vol. 19 Issue 42, p10 

    Provides information on the review made by J.C. Penney in its Hispanic advertising account. Advertising budget of Penney; Agencies considered by the company.

  • Texans Compete for J.C. Penney. Krajewski, Steve // Adweek Southeast Edition;11/23/98, Vol. 19 Issue 47, p4 

    Reports on the search of J.C. Penney for an agency to handle its Hispanic advertising account in 1998. Agency eliminated from contention; Remarks of Manny Fernandez, executive at J.C. Penney that headed the review, about the company's policy; Schedule of presentations.

  • JCPenney, WBCP to Launch Nastia Liukin Line.  // License! Global;Mar/Apr2010, Vol. 13 Issue 2, p18 

    The article reports that Warner Bros. Consumer Products has teamed up with Olympic medalist Nastia Liukin for a lifestyle merchandise line which will be launched exclusively at JCPenney on July 20, 2010.

  • J.C. Penney Seeking to Build Better Ads. Power, Denise // WWD: Women's Wear Daily;12/6/2000, Vol. 180 Issue 106, p18 

    Reports on the efforts of J.C. Penney to develop a more effective advertising circular. Hiring of highly-skilled marketing staff; Comment of customer relationships director Dee Warmath regarding their advertising strategy; Launch of an advertising planning tool that guides item placement in...

  • Bigger advertising budget yields increased sales for J.C. Penney. Rosa, Taina // Caribbean Business;6/20/2002, Vol. 30 Issue 25, p4 

    Reports on J.C. Penney Co.'s posting of increased customer traffic and sales at its retail stores in Puerto Rico, after increasing its advertising budget in 2002. Comments from Margie Benitez, J.C. Penney's manager of operations and human resources; Job cuts planned by the company as part of...

  • BETWEEN THE LINES.  // World Watch;May/Jun2003, Vol. 16 Issue 3, p28 

    Analyzes the Web page of the JC Penney Web site featuring the advertisement for a toy called 'Forward Command Post.' Collaboration between the entertainment industry and the U.S. military; Aggression and hostility of toys for children; Relevance of the toy for children aged five and up.

  • Retail ads: Upping the ante. Edelson, Sharon; Haber, Holly // WWD: Women's Wear Daily;5/15/1998, Vol. 175 Issue 93, p11 

    Provides information on the advertising campaigns of various fashion retailers. Information on Gap Incorporated's advertisement; Features of the advertising campaigns; Annual advertising budget of J.C. Penny.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics