TITLE

attitudes

PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section focuses on several advertising campaigns from various advertising agencies in the U.S. Apex Publishing Co. separates the hard-core from the hobbyists in a campaign introducing its new sports magazine. The advertisements from TDA Advertising & Design in Longmont, Colorado, take an extreme approach to the idea of careful advance preparation. A pair of lethally covetous fortysomething siblings try to get rid of mom in a humorous campaign for ReliaStar Financial Corp. created by Clarity Coverdale Fury Advertising Inc. in Minneapolis, Minnesota.
ACCESSION #
18372751

 

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