Execs: Tech Is for Ladies, Too

Reynolds, Mike
September 2005
Multichannel News;9/19/2005, Vol. 26 Issue 39, p30
Focuses on the lack of marketing efforts for technology and consumer electronic products directed to women discussed at the Women In Cable & Telecommunications executive luncheon in New York City in September 2005. Influence of women on mass marketing of technology according to Lynne Costantini, senior vice president of programming at Time Warner Cable; Percentage of women interested in technology according to Betty Cohen, CEO of Lifetime Television; Efforts of Brooke Johnson, president of Food Network, to encourage cable operators to come up with more standardized video-on-demand tracks.


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