Profiting From The Bugle Call

Clemons, Luis
September 2005
Multichannel News;9/19/2005, Vol. 26 Issue 39, p24
Examines the media strategy used by the U.S. Army to encourage young Hispanic Americans to enlist. Decision of the Army to increase its budget for advertising projects; Objective of the Spanish-language commercials; Opposition of many Hispanic parents to the enlistment of their sons and daughters in the Army.


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