TITLE

Visa stamps name all over cyberspace in bid for ubiquity

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Visa USA was named `Advertising Age' magazine's top financial interactive marketer for 1999. Amount the company spends on advertising annually; Visa executives' outlook on their commitment to Internet advertising; Efforts of Visa to ensure that the Visa card is the preferred method of payment on the Internet; Comments from Joe Vause, vice president of electronic commerce for Visa.
ACCESSION #
1836093

 

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