Visa stamps name all over cyberspace in bid for ubiquity

Gilbert, Jennifer
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps4
Trade Publication
Reports that Visa USA was named `Advertising Age' magazine's top financial interactive marketer for 1999. Amount the company spends on advertising annually; Visa executives' outlook on their commitment to Internet advertising; Efforts of Visa to ensure that the Visa card is the preferred method of payment on the Internet; Comments from Joe Vause, vice president of electronic commerce for Visa.


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