TITLE

GM seizes Web's 1-to-1 marketing opportunities

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on General Motors Corp. (GM) which was the leader, in the automobile industry, in terms of the use of Internet advertising in 1998. Amount the company spent on Internet advertising, according to InterMedia Advertising Solutions; Comments from Phil Guarascio, vice president-marketing and advertising at GM; How GM was the first automobile manufacturer to offer vehicle discount coupons online; Deal the company made with Auto Trader Online.
ACCESSION #
1836086

 

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