TITLE

IBM pushes the limits of business on the Internet

AUTHOR(S)
Johnson, Bradley
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign of International Business Machines (IBM) which made it `Advertising Age' magazine's choice of best interactive marketer from the technology industry for 1999. Efforts of Irving Wladawsky-Berger, IBM's general manager of the company's Internet division; Reasons Wladawsky-Berger designed the advertising campaign to raise public awareness for e-business and not an advertising agency; Success of the campaign.
ACCESSION #
1836083

 

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