IBM pushes the limits of business on the Internet

Johnson, Bradley
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps2
Trade Publication
Reports on the marketing campaign of International Business Machines (IBM) which made it `Advertising Age' magazine's choice of best interactive marketer from the technology industry for 1999. Efforts of Irving Wladawsky-Berger, IBM's general manager of the company's Internet division; Reasons Wladawsky-Berger designed the advertising campaign to raise public awareness for e-business and not an advertising agency; Success of the campaign.


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