TITLE

P&G: Interactive Marketer of the Year

AUTHOR(S)
Maddox, Kate
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that `Advertising Age' magazine chose Procter & Gamble Co. (P&G) as its interactive marketer for 1999. Reasons P&G was chosen; Efforts made by P&G to address key issues regarding the evolution of Internet advertising; Details of P&G's Future of Advertising Stakeholder summit which raised industry awareness about the importance of Internet advertising; Details of products being advertising online by P&G.
ACCESSION #
1836079

 

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