P&G: Interactive Marketer of the Year

Maddox, Kate
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, special section ps1
Trade Publication
Reports that `Advertising Age' magazine chose Procter & Gamble Co. (P&G) as its interactive marketer for 1999. Reasons P&G was chosen; Efforts made by P&G to address key issues regarding the evolution of Internet advertising; Details of P&G's Future of Advertising Stakeholder summit which raised industry awareness about the importance of Internet advertising; Details of products being advertising online by P&G.


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