TITLE

A frequency marketing forecast

AUTHOR(S)
Barlow, Richard G.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Predicts the future of frequency marketing by examining several trends occurring as of May 1999. Management of customer relationships; Proliferation of customer incentive programs; Beneficial innovation; Real time marketing; Permission marketing.
ACCESSION #
1836076

 

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