TITLE

Ad business, online world still struggling to connect

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents details of the annual meeting of the American Association of Advertising Agencies (4As) which was held in 1999. Questions advertising executives had regarding ad servers, which are networked computers that allow companies to present, monitor the effectiveness, and change online advertising; Seminars given by various executives such as Phil Geier, Interpublic Group of Cos. chairman and chief executive officer.
ACCESSION #
1834953

 

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