TITLE

Wiser ANA

PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the decision made by the Association of National Advertisers (ANA) to discard plans to recruit major advertising agencies as dues-paying members. Work the ANA is doing with the American Association of Advertising Agencies (4As) to create cooperative ventures.
ACCESSION #
1834951

 

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