TITLE

Next issue in minority push

PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the next controversy expected in the push for more minority-oriented advertising. Questions as to which suppliers of media and marketing services will profit from spending; How multicultural marketing budgets serve advertiser needs; Expectations that politicians and minority leaders will scrutinize every decision made by corporate marketing executives.
ACCESSION #
1834943

 

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