More than a Pretty Face

Master, Melissa
September 2005
Convenience Store News;9/19/2005, Vol. 41 Issue 12, p93
Trade Publication
The article presents information on the convenience stores chain Rutter's Farm Stores. Rutter's has kept itself from seeming equally dated with its policy of consistent renovation and reinvention. In keeping the stores current, the metric that the company uses is the average age of all of the inventory. One of the company's most recent remodels, in its hometown of York, Pennsylvania, illustrates how Rutter's is keeping itself up to date.


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