Avoiding the Fizzle In Fizz

Francella, Barbara Grondin
September 2005
Convenience Store News;9/19/2005, Vol. 41 Issue 12, p73
Trade Publication
The article focuses on the carbonated soft drink market and discusses the contribution of convenience stores to the market. Regular and diet carbonated soft drinks make up more than 56 percent of packaged beverage sales in the convenience store industry and 58 percent of the category's unit sales. The market has been somewhat soft the last several years. Volume has been up modestly. The diet category in convenience stores tends be underdeveloped, largely due to space constraints and availability.


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