Worth a Strategy

Pamplin, Claire
September 2005
Convenience Store News;9/19/2005, Vol. 41 Issue 12, p67
Trade Publication
The article focuses on the African-American consumer market in the United States. Today's African-American consumer market is often overshadowed by the spectacular and recent rise of Hispanics, whose population growth rate is several times that of white Americans, blacks and other groups. The total buying power of black Americans is expected to reach $682 billion by 2006. Multiculturalism generally is stronger than ever. Still, as much as the African-American consumer warrants attention from marketers and advertisers, the specific brands and products purchased by the group are not very different from those of other consumer populations. INSETS: Vital Statistics;Youth Is Being Served.


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