Malt Madness

September 2005
Convenience Store News;9/19/2005, Vol. 41 Issue 12, p36
Trade Publication
The article presents information on promotion measures taken by companies to boost sales of beer. InBev USA's Bass Pub Pour can, using nitrogen flush technology to deliver a longer lasting and more robust head to replicate the pub experience, is now available in a convenient four-pack. Newcastle Brown Ale has unveiled a redesign of its label and packaging materials to attract more attention on the shelf. Arbor Mist, a product from Canandaigua Wines U.S., is entering the single-serve category with the introduction of Arbor Mist Minis.


Related Articles

  • Fun Grassroots Effort.  // Successful Promotions;July/Aug2008, Vol. 41 Issue 5, p22 

    The article focuses on the grassroots promotion by Newcastle Brown Ale as part of its Smooth Like No Other brand positioning campaign. It cites that the brand shares some tips for celebrating the 94 days of summer with customers at 5,000 grocery stores from May to July 2008. It adds that a team...

  • Newcastle Scotch Ale.  // Convenience Store News;Dec2014, Vol. 50 Issue 12, p26 

    The article offers brief information on a new series of "collaboration edition" beers from Newcastle Brown Ale.

  • PRODUCTS.  // Cheers;Sep2012, Vol. 23 Issue 7, p9 

    The article offers information on beer, malt beverages and cider products including Newcastle Brown Ale's Newcastle Werewolf, Pernod Ricard USA's Plymouth Navy Strength Gin, and Sauza Tequila's Tres Generaciones Plata Organic Tequila.

  • Seeing Green.  // Prepared Foods;May2005, Vol. 174 Issue 5, p33 

    Reports on the launch of the Rock Green Light version of low-calorie beers from InBev USA. Information on the umbrella marketing campaign of the brand's low-calorie and low-carbohydrate versions; Changes in the appearance of the product; Factor which contribute to the sales growth for the...

  • Newcastle Brown glass challenge.  // Wholesale News;Feb2011, Issue 2, p56 

    The article reports on the launch of Newcastle Brown Ale's challenge to Newcastle Brown Ale drinkers to submit their own canny alternative uses for schooner glass in 2011 in Great Britain.

  • FFwd Returns to Beer Category. Hill, J. Dee // Adweek Southeast Edition;8/6/2001, Vol. 22 Issue 32, p4 

    Reports on the advertising contract awarded by beer manufacturer Newcastle Brown Ale to FFwd. Budget for the advertising campaign; Brief information on the beer company.

  • NEW products.  // Convenience Store News;May2013, Vol. 49 Issue 5, p22 

    The article offers brief information on several products including beer from Newcastle Brown Ale, Sbarro Pizza and Sbarro Ciabatta Sandwich lines from Tru Specialties, and ENERGEMS Energy Supplements from NRG Innovations LLC.

  • The Beer Necessities. Thompson, L'Oreal // Jet;9/3/2012, Vol. 121 Issue 18, p36 

    The article presents information on several beers recommended for pairing with specific foods by mixologist Jon Arroyo and chef Joe Goetze, including Newcastle brown ale, Guinness stout, and the Brooklyn Brewery Brand India Pale Ale.

  • Newcastle Brews Beer Blitz. Beirne, Mike // Brandweek;1/17/2005, Vol. 46 Issue 3, p6 

    Focuses on print, radio and outdoor advertisements for beers from Newcastle Brown Ale to be launched in March 2005. Budget allocated for the advertisement; Products to be offered by the company during the promotion of the product sample; Increase in volume of the brand in 2003.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics