TITLE

A Private (Label) Affair

AUTHOR(S)
Master, Melissa
PUB. DATE
September 2005
SOURCE
Convenience Store News;9/19/2005, Vol. 41 Issue 12, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article cites a study conducted by ACNielsen that found that customers have become increasingly accepting of store brands. 81 percent of the respondents believed that private label brands usually provide extremely good value for the money. While 19 percent of the respondents believed that store brands are meant for people who are on tight budgets and cannot afford the best brands.
ACCESSION #
18349125

 

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