A Private (Label) Affair

Master, Melissa
September 2005
Convenience Store News;9/19/2005, Vol. 41 Issue 12, p10
Trade Publication
The article cites a study conducted by ACNielsen that found that customers have become increasingly accepting of store brands. 81 percent of the respondents believed that private label brands usually provide extremely good value for the money. While 19 percent of the respondents believed that store brands are meant for people who are on tight budgets and cannot afford the best brands.


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