TITLE

Promotional Sprint

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing plans wireless communications providers are making for the Summer of 1999. How Sprint PCS unleashed its marketing early in 1999; Other companies, such as AT&T Corp, which competing with Sprint in the market of wireless telephones; How young adults are becoming the biggest purchasers of wireless telephones;
ACCESSION #
1834897

 

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