Promotional Sprint

Fitzgerald, Kate
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p30
Trade Publication
Reports on the marketing plans wireless communications providers are making for the Summer of 1999. How Sprint PCS unleashed its marketing early in 1999; Other companies, such as AT&T Corp, which competing with Sprint in the market of wireless telephones; How young adults are becoming the biggest purchasers of wireless telephones;


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