How it looks to me: Defining your market

Todd, Marcia
September 2005
Fabricare Canada;Sep/Oct2005, Vol. 49 Issue 5, p4
Trade Publication
The article focuses on the laundry business. In the case of Wright/Cotty's in Barrie, the newly combined businesses had a defined market, which owner John Sekleski wisely decided to keep intact. Looking at Cumberland Laundry one might feel it has a sure-fire market in the healthcare field. But as every manager of a hospital laundry knows, if one does not please customers, they will find an alternative service. Mike Larkin's coin laundry is managed by a different philosophy than most such stores. He believes in simplicity and his customers seem to like things that way.


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